On this episode of the “State of the Financial system” podcast, Chitra Narayanan talks to Shiv Shivakumar, Working Companion at Creation Worldwide, shares insights on the numerous advertising and marketing developments of 2023 and predictions for 2024. Key highlights embrace the transformative influence of AI, the problem of upper meals costs on model methods, and the persisting reliance on worth and celebrity-centric advertising and marketing in India. The dialogue additionally touches on the evolving panorama of e-commerce, the altering dynamics of client conduct, and the potential dominance of Gen Z in shaping advertising and marketing narratives. Moreover, the episode explores the ebb and circulate of metaverse discussions and its future implications.
(Host: Chitra Narayanan, Producers: Darshan Sanghvi, Siddharth Mathew Cherian)
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In regards to the State of the Financial system podcast
India’s financial system has been hailed as a shiny spot amid the final gloom that appears to have enveloped the remainder of the world. However a number of sectors proceed to stutter at the same time as others appear set to fireside on all cylinders. That can assist you make sense of the bundle of contradictions that the nation is, businessline brings you podcasts with specialists starting from finance and advertising and marketing to know-how and start-ups
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