Royal Enfield inks pact with Kibar Holding’s arm to promote bikes in Turkey

Main two-wheeler-maker Royal Enfield, a part of Eicher Motors Ltd, has introduced its entry into the Turkish market by means of a distribution partnership with Ok-Rides Motosiklet ve Bisiklet San. ve Tic. A.Ş., a subsidiary of Kibar Holding.

The primary flagship retailer is about to open in Istanbul this spring, the corporate stated in a press release.

Ok-Rides will promote Royal Enfield’s 350cc-650cc fashions such because the Bullet, Traditional, HNTR, Meteor, Tremendous Meteor, Interceptor, and Continental GT in addition to the brand new Himalayan and the Shotgun within the Turkish market

“We’re assured in Ok-Rides’ data and deep understanding of the Turkish markets and with this affiliation, Royal Enfield will additional strengthen its presence within the area’s mobility sector, stated Yadvinder Sing Guleria, Chief Business Officer, Royal Enfield

Kibar Holding, a pioneering pressure within the Turkish industrial sector, with a wealthy legacy spanning +50 years, is concerned in various industries resembling Metals, Mobility, Constructing Supplies & Development, Packaging, Vitality, Worldwide Buying and selling, and Logistic Companies, it stated.

“The rising demand for bikes in Türkiye aligns completely with our mission to cater to and improve the aspirations of the quickly rising neighborhood of motorbike lovers throughout the nation. We’re proud to companion with the world’s longest-running bike model and we intend to determine a complete ecosystem that encompasses retail expertise, aftermarket companies, rides, and interesting neighborhood occasions,” stated Gökhan Lokmanoğlu, Chief Company Improvement Officer of Kibar Holding.