PepsiCo India expands Lay’s portfolio with new sub model Shapez

PepsiCo India is increasing its potato chips snacks portfolio with the launch of a brand new sub model beneath its flagship model Lay’s Shapez, which is heart-shaped potato-based pellet format . 

Lay’s Shapez Heartiez portfolio contains masala taste in addition to Caramel taste.This marks model Lay’s foray within the candy flavored chips section.

Saumya Rathor, Class Lead – Potato Chips, PepsiCo India, stated, “As a class chief, we consider it’s essential to maintain bringing improvements within the snacking section to satisfy evolving client wants.. This sub model has been developed for the India market. Because the snacking panorama evolves, there’s a discernible development towards a surge in demand for revolutionary, textured, and uniquely formed snacks, and pellet-based choices.”

• Additionally learn: PepsiCo says India unit noticed mid-single-digit natural income progress in CY2023

As per trade estimates , the dimensions of the pellets snacks section is India is pegged at Rs 1800 crore and rising at 18 per cent y-o-y.

“Lay’s Shapez Heartiez has been launched in direct response to the rising want for enjoyable, and crunchy snacks that transcend conventional choices within the quickly increasing potato-based pellet chips market,” she added. 

Rathor added that the brand new sub model’s choices are priced at well-liked factors of ₹5,10 and 20 to drive up trials and increase client base. 

In 2022, the snacks and beverage main had launched Lay’s Gourmand marking the model’s entry within the kettle-chips section. “We now have seen sturdy traction for Lay’s Gourmand as we’re proceed to deepen its distribution in metros and mega cities,” Rathor added. 

PepsiCo India has been stepping up new launches in current instances within the snacks section throughout each Lay’s and Kurkure.

This comes at a time when the organized snacks gamers are seeing heightened competitors from regional and native manufacturers. 

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Earlier this month, PepsiCo stated that its India enterprise recorded mid-single-digit natural income progress within the full 12 months of 2023. The corporate noticed double-digit progress in beverage unit volumes however snacks section witnessed a “low-single-digit decline.”