ankind Pharma entered the OTC merchandise area as a challenger model in classes like condoms and antacids and but managed to seize shopper thoughts area. Vice chairman and MD, Rajeev Juneja shares among the advertising and marketing methods of the corporate, describing how they disrupted the market with new approaches. As an example, He shares how the corporate has saved tempo with traits like premiumisation. Mankind Pharma additionally has been a heavy person of celebrities in its advertising and marketing however Juneja justifies it by declaring how the corporate at all times seemed for the suitable match and compatibility.
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