FSSAI directs e-commerce platforms to stick to norms for well being, power drinks classification

The Meals Security and Requirements Authority of India (FSSAI) has directed e-commerce gamers to “promptly rectify” misclassification of sure merchandise which are being offered as “well being drinks” or “power drinks” on their platforms. It stated this corrective motion is required to make sure transparency and allow shoppers to make well-informed selections.

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This route comes after the meals security authority noticed that e-commerce gamers are erroneously categorising sure milk, cereals and malt-based drinks as well being drinks or power drinks on their platforms.

In a press release, FSSAI stated that it has noticed situations of dairy-based beverage combine, cereal-based beverage combine or malt-based drinks, that are proprietary meals merchandise, being offered by e-commerce platforms beneath the class “well being” drinks or “power” drinks.

The Meals Security Authority stated the Meals Security and Requirements Act doesn’t standardise or outline the time period “well being drink”. “Due to this fact, FSSAI has suggested all e-commerce FBOs to promptly rectify this misclassification by eradicating or de-linking such drinks or drinks from the class of ‘well being drinks / power drinks’ on their web sites and place such merchandise within the applicable class as supplied beneath the extant regulation,” an official assertion added.

It additionally famous that the ‘power’ drink classification is permitted for use solely on the merchandise that adhere to the requirements of this class and are licensed beneath Meals Product Requirements and Meals Components Laws 2011 (Caffeinated Beverage).

The Authority has requested all e-commerce operators to “guarantee applicable categorisation” of meals merchandise being offered on their web sites. “This corrective motion goals to boost readability and transparency relating to the character and purposeful properties of the merchandise, making certain that customers could make well-informed selections with out encountering deceptive info,” it added.

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Proprietary meals are meals merchandise that aren’t standardised beneath FSSAI rules however use normal components.