Three in 4 function cellphone customers specific curiosity in switching to smartphones: CMR examine

Function telephones stay a lifeline for a lot of, however India is experiencing a surge in digital acceleration, driving a renewed curiosity in reasonably priced 4G smartphones and even 5G choices throughout the sub-₹10,000 phase, stated a report on Friday.

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A examine by CyberMedia Analysis (CMR), revealed that function cellphone customers are more and more preferring function telephones that present longer battery life (78 per cent), ease of use (74 per cent), affordability (57 per cent) and provide digital capabilities.

Nevertheless, whereas acknowledging advantages, customers additionally cited drawbacks of function telephones like poor digital camera high quality (62 per cent), lack of superior apps (56 per cent), and restricted Web entry (53 per cent), fuelling the shift to smartphones, together with 5G fashions, the report stated.

It highlighted a change in how function telephones are used. Indians spend a median of three hours each day on calls (87 per cent), alarms (72 per cent), and texting (62 per cent). Curiously, one-third utilise apps like climate (47 per cent), information (34 per cent), and social media (24 per cent).

Notably, three in 4 customers expressed curiosity in switching to smartphones, primarily in ₹6,000-8,000 worth vary, stated the report. The examine coated round 2,000 cell phone customers throughout main Indian cities.

“Our analysis identifies a key development: shoppers are more and more in search of function telephones with a extra premium expertise, together with options like UPI funds. Nevertheless, the inherent limitations of those gadgets are finally driving them in direction of smartphones, significantly reasonably priced 4G and 5G fashions,” Prabhu Ram, Head – Trade Intelligence Group (IIG), CMR, stated.

Manufacturers like Itel, which is robust in each budget-friendly smartphones and have telephones, are effectively positioned to capitalise on this shift, particularly amongst Gen Z and millennials, he stated.

Other than Itel, there are different smartphones makers like Motorola and Lava Worldwide that present 4G smartphones with an efficient worth vary of ₹7,000-10,000.

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The CMR examine coated shoppers within the age group of 18 to 50 years throughout Amritsar, Bengaluru, Bhopal, Bhubaneshwar, Coimbatore, New Delhi, Kochi, Nasik, Patna and Varanasi.