Rising prices, evolving methods: The digital revolution in Indian election campaigning 

On this podcast, businessline’s Anjana PV and Sindhu Hariharan discover the info on political commercials (advert) spending throughout India’s election durations. Sindhu begins by highlighting the numerous improve in digital advert spending by main political events, significantly noting the early efforts of the ruling Bharatiya Janata Occasion (BJP). BJP’s dominance is clear each by way of expenditure and exercise on digital platforms, with a transparent give attention to picture and video.

 Sindhu reveals {that a} staggering ₹52 crore has been spent on political commercials from March 1 to April 9, 2024, a notable six-fold improve in comparison with the 2019 elections. BJP emerges as the highest advertiser, adopted by the Dravida Munnetra Kazhagam (DMK) and the Indian Nationwide Congress (INC). 

Sindhu offers insights into the content material and concentrating on methods of those events’ digital advert campaigns. Whereas BJP emphasises video advertisements carrying the message of ‘Phir ek baar Modi Sarkar’, DMK showcases its achievements underneath the MK Stalin Authorities and promotes the ‘Dravidian Mannequin’. INC, then again, focuses on questioning the reforms of the present regime with its ‘Haath Badlega Haalat’ marketing campaign. 

The podcast additionally discusses regional-specific promoting, with the BJP rising its advert spend in Tamil Nadu coinciding with Prime Minister Narendra Modi’s go to. Moreover, Sindhu highlights the presence of different important spenders just like the YSR Congress occasion.

Pay attention in to the podcast.