From India Shining to Viksit Bharat: How has Model India advanced through the years

On this State of the Economic system podcast, anchored by businessline’s Chitra Narayanan – Shiv Shivakumar, Working Associate, Creation Worldwide, and Prathap Suthan, Managing Associate/CCO, Bang In The Center, have a look at the idea of nation branding, dissecting profitable examples from across the globe, whereas shining a highlight on India’s work and the untapped potential. 

Shiv Shivakumar highlights India’s financial, cultural, and leisure contributions to underscore the nation’s relevance on a worldwide scale. Though India has achieved progress in a number of areas, he believes that extra could be carried out. 

With regard to India’s branding journey, Suthan, who had performed a job within the Unbelievable India and India Shining campaigns offers his tackle slogans like “Digital India” and “Make in India” and the ROI of such workout routines. He proposes that investor sentiment and world perceptions must be used to gauge the effectiveness of those initiatives. He feels Bharat or India, a rose is a rose by one other title, and there are numerous extra tales about India that should be offered.  

Shiv talks in regards to the dynamics of arduous and smooth energy in nation branding, citing examples of how India has showcased its smooth energy throughout world crises like Covid with its Vaccination Programme. 

Each Shiv and Prathap share profitable branding campaigns from nations like Korea, Switzerland, and Australia, whereas additionally speaking in regards to the missed alternatives by others. 

The main focus shifts to India’s USP the place Shivakumar proposes a fusion of India’s wealthy cultural heritage with its technological developments as the important thing to set it aside on the worldwide stage. 

The podcast additionally highlights India’s standing as a work-in-progress nation. Shiv Shivakumar underscores the vital position of credible media in shaping India’s model narrative, urging for larger variety and credibility throughout the business. 

Hear in! 

Host: Chitra Narayanan, Producer: Siddharth Mathew Cherian