From cricket to cooking: TrendLoud boosts superstar abilities on-line

Brief-form movies of lower than 5 minutes, like YouTube Shorts, Instagram Reels and TikTok, are in the present day very fashionable throughout age teams, particularly kids. Celebrities vie with one another to get extra eyeballs on these platforms. Serving to them to turn into extra fashionable within the quick kind is the Chennai-based TrendLoud, a 9-year-old digital media firm. Whether or not it’s cricketer Ravichandran Ashwin, public speaker on Sanatana Dharma Dushyanth Sridhar, rapper ADK or singer Sivangi Krishnakumar, TrendLoud makes positive that their voices attain the correct viewers and in giant numbers.

Since its inception, TrendLoud Digital India has established itself because the frontrunner within the South Indian digital area, with over 700+ YouTube channels underneath its community and about 9 billion views throughout channels, stated R Raja, Managing Director. “We provide diversified companies in each quick—and long-format content material creation and OTT manufacturing,” he informed businessline.

On coming back from the US after graduating there on movie making, Raja stated that YouTube was booming 9 years in the past, and he used the platform to collaborate with content material creators and artists. “We took care of the execution and promotions. One of many first such tasks was MadrasMeter, which has practically 3.5 lakh subscribers, and is fashionable even now,” he stated.

Within the final couple of years, short-form movies have turn into fashionable, and the corporate has helped celebrities promote their hidden abilities. For instance, somebody might be an ideal actor, however their hidden expertise might be browsing. TrendLoud will give them a content material plan for establishing themselves as surfers. “We work with cricketer R Ashwin, who loves to speak about cricket, and his present is without doubt one of the hottest,” he stated.

“We’ve got round 125 plus celebrities and numerous particular person creators. We’ve got round 15 channels that’s fully funded by us,” stated Raja. “Some actors need to promote their cooking or singing expertise, and we assist them,” he added.

The channels can be found in all classes, together with well being, way of life, drugs, sports activities, music, motion pictures, and expertise. Lately, the well being channels are doing very properly. At present, the main target is predominantly Tamil and to some extent, Telegu and Kannada, he stated.

Raja stated the corporate was the primary to do a South Indian internet sequence—As I’m Struggling From Kadhal—in Tamil in 2017. Directed by Balaji Movement, it did phenomenally properly. Since then, the corporate has produced over 20 internet sequence and a few movies for OTT platforms. 4 extra are within the pipeline, he stated.

The corporate’s music label, TrendMusic, has labored on motion pictures like Dharmadurai, which options Vijay Sethupathi and Tamannaah. Aigiri Nandini’s music from Solo, which options Dulquer Salmaan and Bejoy Nambiar, was additionally fairly fashionable.

Shifting to the following degree, Raja stated he needs to get into premium content material reveals on YouTube, develop to Kerala and Mumbai, get into long-format sequence and produce motion pictures.

“We’re taking a look at elevating ₹100 crore for the growth and in talks with enterprise capital and personal fairness gamers,” he stated.