simply phrases, an AI startup, raises $1.7M in seed funding from Peak XV and Y Combinator

simply phrases, an AI-first advertising platform, has introduced the closing of a $1.7 million seed funding spherical led by Peak XV Companions (Beforehand Sequoia Capital India & SEA) and Y Combinator. Based by Neha Mittal and Jeff Hara, the corporate mentioned it needs to revolutionise user-facing messaging by leveraging AI to ship extremely personalised content material in actual time.

The platform’s AI engine analyses person behaviour, preferences, and market developments to routinely refine messaging throughout numerous channels, together with  emails and push notifications. The corporate claims this method permits companies to experiment with a number of messaging types concurrently, fight content material fatigue, and drive increased engagement and conversions.

The startup has gained traction with main AI-first firms like Grammarly, BeReal, and BiggerPockets, demonstrating the platform’s potential to ship tangible outcomes. The platform additionally focuses on the Indian market, aiming to serve billions with tailor-made options for platforms like Naukri and Jeevansathi.

Neha Mittal, CEO and Co-Founding father of simply phrases, mentioned, “We’re thrilled to companion with Peak XV and Y Combinator as we embark on our mission to redefine how companies talk with their prospects. With this funding, we’ll put money into increasing our AI capabilities and constructing a world-class workforce to satisfy the rising demand for customized messaging options.”

Mittal additionally addressed the growing significance of hyper-personalisation within the age of AI-generated content material. “Customers will develop into extra discerning as they’re inundated with AI-driven messages. Solely essentially the most related and fascinating content material will lower by means of the noise,” she said.

With a mixed monitor file of driving progress and engagement at platforms like Twitter, Pinterest, and Tumblr, Mittal and Hara mentioned they recognized a important market hole: the lack of companies to adapt and optimise their messaging. Conventional strategies of A/B testing and guide content material creation have been sluggish, inefficient, and unable to maintain tempo with evolving person preferences. simply phrases substitute these one-off A/B assessments with steady optimization.