“We want this to develop. We’re opening plenty of shops within the area,” Dev Sarkar, Senior Vice- President and Head of Client Enterprise (B2C) at Godrej Interio, mentioned.
Addressing a press convention right here on Friday, he mentioned that the share of organised furnishings trade was very low.
“With the upcoming competition season, we anticipate a major improve in gross sales, reaching 30-35 per cent of our complete income from the southern area,” he mentioned.
“Whereas the general furnishings market within the nation stands at ₹1.40 lakh crore, the majority of it’s unorganised. The scale of the organised furnishings market is simply ₹8,000 crore. We’re encouraging extra gamers to come back and be a part of the organised area,” he mentioned.
He mentioned the corporate was increasing its footprint very quick. “Starting Might 2023, we’re opening a minimum of two shops per week. We wish to proceed this tempo,” he mentioned.
“The corporate’s retail outlet community has crossed the 1,000-outlet mark not too long ago,” he mentioned.
Within the two Telugu States of Andhra Pradesh and Telangana, the corporate plans to open 25 new showrooms and 150 shops within the subsequent three years.
“Godrej Interio has a robust model recall and important buyer base all through the nation. With a 21 per cent market share within the organised house furnishings sector in Telangana, we’re focusing on a share of 30 per cent by 2027,” he mentioned.
Competition presents
The corporate introduced a scheme for the upcoming competition season, with reductions of as much as 35 per cent and an opportunity to win free furnishings.
The corporate has 7 manufacturing amenities at Mumbai, Khalapur, Haridwar, Shirwal and Bhagwanpur.
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