agniflex India, a 60-year-old mattress model from Italy, has determined to scale up its operations in India. On this podcast, businessline’s Nabodita Ganguly is joined by Anand Nichani, Managing Director of Magniflex India, to speak in regards to the firm’s enlargement plan in India, the rise in demand for health-focused mattresses, and the corporate’s attainable lodge partnership in India. Magniflex manufactures 10,000 mattresses a day and provides them to 100 international locations. Nichani emphasises the rising consciousness of well being post-Covid-19, resulting in a surge in demand for mattresses centered on consolation and high quality sleep. The dialogue delves into Magniflex’s progressive merchandise, together with the Ergo Tre Electrical Mattress, designed for enhanced consolation. Nichani reveals upcoming improvements and applied sciences, showcasing the corporate’s steady dedication to analysis and improvement. The dialog shifts to market tendencies, goal shoppers, and affordability. Nichani highlights Magniflex’s numerous shopper base, from industrialists to Bollywood personalities, and introduces an EMI scheme to make their merchandise extra accessible to the center class. Nichani additionally touches upon the mattress trade’s challenges, notably in convincing shoppers to put money into high quality sleep. He explains how the paradigm has shifted post-Covid-19, with folks prioritising well being and wellness. The podcast concludes with insights into Magniflex’s advertising technique, lodge partnerships, and enlargement plans. Nichani mentions ongoing discussions with prime worldwide and home lodge manufacturers about partnerships. Pay attention in.
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