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Airtel to close down Wynk Music app after 10 yrs, provide Apple music to customers

Bharti Airtel (Airtel) on Tuesday stated that it’ll shut its music app – Wynk Music — because it has tied up with Apple to carry unique affords of Apple TV+ and Apple Music to prospects in India by the top of this yr.

Launched in 2014, Wynk Music has round 100 million subscribers proper now and its tariff fee ranges from ₹49 to ₹99 monthly. Airtel affords it as a part of its greater plans.

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“Wynk will stop and Airtel customers can entry Apple Music. Wynk Premium customers may also get unique affords from Airtel for Apple Music…Wynk workers can be absorbed into Airtel ecosystem,” a spokesperson for Airtel stated.

The corporate stated prospects will get to entry Apple TV+ and Apple Music content material by means of video streaming platform Xstream and Wynk Music app later this yr. Requested concerning the new tariff charges for the brand new app, the spokesperson stated they don’t seem to be determined but.

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Excessive-quality content material

“Airtel affords a one-stop store to carry all content material and leisure by means of Airtel Xstream. This partnership with Apple will present immense worth to our prospects since they are going to now have entry to the perfect content material and leisure globally,” Amit Tripathi, Chief Advertising and marketing Officer and Government Vice-President – Buyer Expertise, Airtel stated.

Massive-screen video content material viewership is rising at a quick tempo in India, and there’s a giant urge for food for high-quality video content material amongst Indian customers. Apple TV+ affords premium, compelling drama and comedy collection, characteristic movies, ground-breaking documentaries, and youngsters and household leisure, and is out there to look at throughout all screens, the corporate famous.

Airtel Xstream fiber additionally affords a big number of TV exhibits, motion pictures and net collection, which come included with WiFi plans, and the addition of Apple TV+ will additional enrich this content material providing. Apple TV+ will come bundled with premium Airtel WiFi and Postpaid plans, it added.

“With our ever-growing catalogue of world-class movies, tv exhibits and music to select from, we all know there can be one thing for everybody,” stated Oliver Schusser, Apple’s vice-president of Apple Music, Apple TV+, Sports activities and Beats.



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