Bharti Airtel Ltd has introduced that Airtel Xstream Play subscribers can now entry aha Tamil and Telugu OTT content material.
Commenting on the collaboration with aha OTT, a three way partnership between Allu Arvind’s Geeta Arts and My House Group, Airtel Digital’s CEO Adarsh Nair stated, “Through the years, we’ve got noticed regional content material achieve prominence and transcend the obstacles of language inside India. aha’s addition won’t simply get the perfect in Tamil and Telugu content material to the audiences in TN, AP, and Telangana but in addition to discerning audiences elsewhere within the nation.”
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Talking concerning the partnership, Rakesh CK, Senior VP and Head-SVOD, and Enterprise Technique of aha, stated, “We hope that the partnership with Airtel Xstream will improve our attain and affect, serving to us faucet right into a broader viewers.”
Airtel subscribers can entry premium content material from OTTs, together with Sony LIV, Lionsgate Play, Chaupal, Hoichoi, Extremely, ErosNow, EPICon, Docubay, and Playflix on the Airtel Xstream app with a minimal recharge of ₹148.
Bharti Airtel inventory rose by 1.92 per cent on the NSE, buying and selling at ₹996.65 as of 1:16 pm on Friday. The telecom service supplier had earlier introduced a partnership with IntelliSmart Pvt Ltd, a sensible metering and digital options supplier.
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