Amazon.in introduced the launch of AI-generated evaluation highlights — a brief paragraph that seems on the product description web page, highlighting the product’s options and the favored buyer opinion in written opinions.
This might give prospects enhanced product insights to make knowledgeable buy selections with higher ease and confidence, mentioned the corporate.
By offering a snapshot of opinions, the highlights allow patrons to find out whether or not a product fits their wants earlier than delving into detailed opinions. It additionally permits straightforward navigation to opinions that handle particular product attributes.
“We’re always searching for modern methods to reinforce the shopper expertise on Amazon.in. The introduction of AI-generated evaluation highlights marks a step ahead in our efforts to empower prospects with the knowledge they should make knowledgeable selections,” mentioned Kishore Thota, Director, Buying Expertise, India and Rising Markets, Amazon.
The AI-generated evaluation highlights utilise solely Amazon’s trusted opinions from verified purchases,, mentioned the corporate.
“We are going to proceed exploring alternatives to supply evaluation highlights in additional locations all through the procuring expertise to make it simpler for patrons to find and consider merchandise. Our final objective is to simplify the evaluation submission course of, fight faux opinions, introduce new content material varieties, and utilise AI to focus on key insights, making certain that prospects can confidently navigate their buy selections,” Thota mentioned.
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