Amazon India launches ‘Bazaar’ vertical for reasonably priced unbranded vogue and life-style merchandise

E-commerce main Amazon India has launched a brand new vertical referred to as Bazaar, which options unbranded vogue and life-style merchandise at a low worth level. The phase went reside on Amazon India’s Android app.

With Bazaar, the e-commerce participant will faucet clients within the Rs 600-and-under vertical as e-commerce penetration picks up within the nation. The platform will largely promote unbranded merchandise, together with attire, watches, sneakers, jewelry, and baggage priced under Rs 600, the corporate had advised retailers earlier.

To date, Amazon India is extra standard amongst city customers who’re additionally Prime subscribers, which presents sooner deliveries together with video and music streaming. Amazon is seeking to faucet into this cohort to develop its base.

With Bazaar, Amazon appears to seize the Indian worth buyer phase, as demand for mass-market merchandise slows. 

“We proceed to speculate and innovate on behalf of our clients and third-party sellers and are excited to introduce the Amazon Bazaar storefront on Amazon.in the place clients can uncover and store ultra-affordable vogue and residential merchandise listed by sellers, particularly from manufacturing hubs throughout India,” an Amazon India spokesperson mentioned in response to businessline queries.

The most recent transfer to launch Amazon Bazaar pits it instantly in opposition to SoftBank-backed Meesho, which has been gaining floor within the low-cost e-commerce house. Flipkart runs a separate app for comparable choices beneath Shopsy. Bazaar will probably open up an avenue for Amazon to amass new clients in India.

At present, this cohort of worth clients is dominated by Meesho, as per analysts at Bernstein. Bernstein mentioned Amazon India clocked solely 13% person progress in December 2023 — primarily on account of extra premium choices than friends.