The scheme has a particular give attention to growth of self-help teams and farmer-producer organisations, based on Amardeep Singh Bhatia, Further Secretary within the Division of Commerce. Underneath the scheme, the establishing of 800 SHGs and 330 FPO has been proposed within the subsequent two monetary years (2024-26) and the outlay for this has been elevated to ₹105.5 crore from ₹2.7 crore, Bhatia mentioned.
A big improve in outlay has been made to advertise Indian tea in each home and worldwide markets, Bhatia added. The funds for the promotion of tea have been elevated to ₹72.42 crore.
GI Teas
Focus will even be on in depth promotion campaigns for ‘Indian Tea’, together with Darjeeling and different GI Teas, in worldwide markets & generic tea promotion campaigns in home markets.
A brand new sub element for encouraging establishing of mixing and packaging models has been included with an outlay of ₹40 Crore.
“The target is to extend exports, particularly in value-added segments and consumption of high quality tea,” Bhatia mentioned.
Indian tea exporters are going through a troublesome time due to militant group Houthi’s assault on shipments within the Pink Sea and exports this yr have suffered.
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