HDFC Life publicizes the ‘No Jhanjhat Life Insurance coverage Fatafat’ marketing campaign

HDFC Life, a number one insurer in India, has unveiled its newest marketing campaign, ‘No Jhanjhat Life Insurance coverage Fatafat’. This marketing campaign guarantees a seamless and swift life insurance coverage buying expertise, tailor-made for at present’s fast-paced world.

Because the marketing campaign’s protagonist navigates life’s challenges, every scene serves as an endearing analogy to the simplicity of buying insurance coverage by means of HDFC Life’s on-line channel.

Bid farewell to cumbersome paperwork and prolonged ready interval – HDFC Life presents a spread of advantages at your fingertips. Main the cost in innovation, HDFC Life leverages cutting-edge expertise to reinforce accessibility and comfort. From customisable plans like Click2Achieve to knowledgeable recommendation and immediate quotes, HDFC Life ensures a hassle-free journey in direction of monetary safety.

Vishal Subharwal – Group Head Technique and Chief Advertising Officer, HDFC Life, emphasised the significance of elevating consciousness about life insurance coverage in India, the place penetration stays low. He acknowledged, “India has very low penetration of life insurance coverage, 3.2 per cent coupled with an unlimited safety hole of about 91 per cent. This knowledge signifies an excessive want for consciousness of the product class. We at HDFC Life are innovating to create merchandise which might be simple to grasp and could be bought on-line conveniently.” In FY 2024, HDFC Life has already secured over 66 million lives, with a declare settlement ratio of 99 per cent. The marketing campaign’s final objective is to encourage people throughout the nation to safe themselves and their households financially by means of the digital platform, designed for anytime buy and repair.

By way of initiatives just like the “No Jhanjhat Life Insurance coverage Fatafat” marketing campaign, HDFC Life is dedicated to contributing to the mission of ‘Insurance coverage for All by 2047.