How Shrimad Ramayan creator Swastik Productions has discovered success in mythological style

Swastik Productions’ Shrimad Ramayan, the Hindi-language mythological TV-series, launched earlier this yr, has been a huge hit, drawing viewers from all age-groups and garnering quite a lot of eyeballs. As per Ormax Media, Shrimad Ramayan was among the many prime ten most-liked Hindi TV exhibits throughout the March 30–April 5 interval based mostly on viewers engagement.

Through the years, the end-to-end manufacturing firm has been delivering hit exhibits within the mythological and historic genres. Based in 2007, the corporate is thought for producing many well-liked exhibits resembling “Mahabharat,” “Shiv Shakti, “RadhaKrishn” and “Porus” amongst others, constructing a library of over 1000 hours of content material.

In a podcast interplay with businessline, Siddharth Kumar Tewary, Founder, Swastik Merchandise stated that the corporate’s key focus has been to inform these epic tales with authenticity and the correct steadiness. “It’s not simply about leisure. These tales have deep impression on our lives. It is usually about studying and religion. And when religion is concerned as storytellers we must be aware of it and keep true to the core feelings,” he added.

The manufacturing firm has additionally been focusing sharply on telling these epics in a up to date method. In keeping with Tewary, one of many key components that can also be serving to draw younger viewers to those age-old tales is the actual fact that there’s a lot of curiosity among the many youthful technology they usually need to know extra about their tradition and their roots. “These tales are timeless. Now we have to make sure that we inform these tales in a way that in the present day’s technology can join with them. This governs numerous elements of manufacturing of the content material and we guarantee we give attention to up to date storytelling whereas conserving the core philosophy intact,” he added.

The corporate has additionally made vital investments in back-end infrastructure by establishing Swastik Bhoomi, a manufacturing studio in Gujarat unfold throughout 25 acres with 17 taking pictures flooring. Tewary defined that Swastik Bhoomi is enabling the corporate to make immersive content material with none limitations. He added that it is usually rising as a taking pictures vacation spot for different manufacturing firms. Speaking about future plans, Tewary stated that the corporate has been specializing in creation of unique IP content material “ Its time that we give attention to telling our native tales in a way that they grow to be related for the worldwide viewers,” he added

(Host: Meenakshi Verma Ambwani, Producer & Edits: Anjana PV)