The Chennai-based firm, which is engaged within the enterprise of built-in advertising and marketing communications, buyer information evaluation and full-service market analysis, has allotted about 65 lakh shares to anchor buyers at ₹288 a share.
A number of the anchor buyers embrace Nippon Life India Trustee (₹50 crore), Aditya Birla Solar Life Insurance coverage (₹20 crore), Pinebridge World Funds (₹15 crore), Bajaj Allianz Life Insurance coverage (₹15 crore) and SBI Common Insurance coverage, Gam Multistock and Societe Generale (₹10 crore every). Additionally, seven mutual funds have utilized by means of a complete of seven schemes.
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The corporate’s IPO worth band is fastened at ₹270-288 of face worth of ₹5 every. On the higher band worth, the whole subject dimension might be at ₹423 crore.
The cash raised from the IPO is predicted for use for funding for organising a digital video content material manufacturing studio, financing IT infrastructure growth of the corporate and its subsidiaries, and funding the organising of latest buyer expertise centres, amongst others.
In FY23, the corporate clocked a income of ₹300 crore and a revenue after tax of ₹31 crore.
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