Kishore Biyani’s nephew to begin new innings in retail with launch of Broadway shops

The daddy of recent retail Kishore Biyani’s retail empire has crumbled however the household remains to be going robust with new ventures. His nephew Vivek Biyani is launching ‘Broadway’ a theatre-style retailer format, with the formal launch announcement set to happen on Thursday.

Touted to be new-age department shops for new-age manufacturers, shops are slated to be opened in Delhi, Mumbai, and Hyderabad. The outlet in Delhi is anticipated to be housed in Vasant Kunj’s Atmosphere Mall

‘Broadway is a stage, the place everyone seems to be a performer,’ says the BroadwayLive web site.

Vivek Biyani, who’s the founding father of Broadway, was a part of his uncle’s Future Group for 15 years, in accordance with his LinkedIn profile. He joined the group in 2007 and was concerned in Dwelling City and Ezone’s furnishings, electronics, and residential enchancment companies. Subsequently, he took cost of the digital initiatives within the group and was chargeable for increase Massive Bazaar Direct and creating the multichannel enterprise throughout meals, vogue and residential.

He based Broadway in 2023.

The stress is on experiential buying and shoppers can work together with direct-to-consumer manufacturers. Clients can expertise and see stay reveals together with vogue reveals.

In line with the web site the shops have been designed by Malherbe Paris, who’ve additionally designed for world vogue manufacturers resembling Dior, Sephora, and Givenchy.