Meta Platforms CEO Mark Zuckerberg, on Thursday, revealed the corporate’s next-generation blended actuality headset, the Quest 3, because it braces for Apple to doubtlessly reshape the nascent market that Meta has dominated up to now.
Priced beginning at $499, the machine will likely be 40% thinner than the corporate’s earlier headset and have color blended actuality, which mixes augmented and digital actuality (AR/VR) parts, Zuckerberg stated in an Instagram submit.
The Quest 3 additionally can have a brand new Qualcomm chipset with twice the graphics efficiency, Zuckerberg stated. He stated the machine would launch within the autumn and promised extra particulars on the firm’s annual AR/VR convention on Sept. 27.
Zuckerberg’s announcement got here lower than per week earlier than tech rival Apple was anticipated to unveil its first blended actuality machine.
Meta’s gadgets comprised practically 80% of the 8.8 million digital actuality headsets offered in 2022, in line with an estimate by market analysis agency, IDC.
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Far behind in second place at 10% market share was the Pico machine by Chinese language-owned ByteDance, which additionally owns social media competitor, TikTok.
Nonetheless, regardless of its dominance, Meta has struggled to promote its imaginative and prescient of an immersive “metaverse” of interconnected digital worlds and develop the marketplace for its gadgets past the area of interest of the gaming neighborhood.
In March, Meta lower the costs of most of its current Quest headsets in hopes of stirring demand, after elevating the value of its entry-level Quest 2 128 GB model in July 2022.
Its high-end Meta Quest Professional now retails for about $1,000, down from a launch value of $1,500, and the Quest 2’s 256 GB model now begins at about $430, down from $500.
The corporate stated, on Thursday, that it will decrease the Quest 2 costs as soon as once more beginning June 4, with the entry-level machine dropping again to its unique price ticket of $300 and the 256-GB model falling to $350.
Income from its Actuality Labs segments, which incorporates headset gross sales, declined 50% in the newest quarter in comparison with the 12 months prior.
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