Newgen launches GenAI-powered hyper-personalisation platform LumYn for banks

Newgen Software program, a worldwide supplier of low-code digital transformation platforms, has launched LumYn, a Gen AI-powered hyper-personalisation platform designed particularly for the banking sector. The corporate claims this development intelligence platform is ready to boost profitability and considerably enhance buyer experiences for banks worldwide.

LumYn addresses clients’ demand for personalised service and tailor-made options by combining predictive intelligence with superior conversational AI capabilities. This allows banks to construct a hyper-personalised understanding of every buyer’s wants, behaviour, preferences, and intent to drive deeper engagements, whereas making certain knowledge privateness and safety.

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Virender Jeet, CEO of Newgen Software program, commented on this innovation, “LumYn is not only a personalised AI platform, however a hyper-personalised one, layered with Gen AI capabilities. LumYn goes past conventional personalisation by understanding and adapting to clients’ evolving preferences, behaviours, and life levels in real-time.”

Some key options of LumYn embody conversational AI, which allows enterprise customers to work together with buyer knowledge (transactions, behaviour, and interactions) utilizing pure language, and customisable AI fashions to deal with distinctive enterprise challenges, selling development. The platform additionally goals to strengthen buyer relationships by creating behavioural segments primarily based on spending habits and existence, enabling focused advertising and marketing campaigns. Other than all this, it leverages a library of pre-built AI fashions to ship sooner insights and faster deployment, enhancing cross-sell alternatives. LumYn additionally ensures knowledge transparency with seen modelling processes.

“This platform’s means to derive actionable insights from buyer behaviours and preferences is a testomony to Newgen’s experience in banking and cutting-edge AI/ML expertise. LumYn will considerably deepen buyer engagement and drive enterprise development,” added Rajan Nagina, Head of AI, Newgen Software program.



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