PhonePe shifts focus to meals, grocery; exits trend, electronics on ONDC 

PhonePe is restructuring its e-commerce technique on the Open Community for Digital Commerce (ONDC) because it plans to exit classes like trend, electronics, house decor aside from meals supply on the community, in accordance with sources.

Nevertheless, it would proceed to function within the journey ticketing section on ONDC by way of its foremost app.

“PhonePe has determined to concentrate on meals, grocery supply by way of Pincode app and the journey and transit will occur by way of PhonePe app. It’s going to proceed to concentrate on hyper-local supply for groceries and meals class,” mentioned a supply near the event.

The supply additionally added that the concept is to promote bodily items by way of Pincode and digital items by way of PhonePe.

• Additionally learn: PhonePe’s Indus Appstore launches voice search function in 10 Indian languages 

Final yr, PhonePe launched Pincode as a part of the ONDC framework to strengthen its e-commerce foray and launched the providers in 10 cities after introducing it first in Bengaluru.

As of March-end, virtually 6 lakh meals orders had been delivered by way of ONDC on a cumulative foundation, whereas almost 2 lakh grocery orders had been serviced.