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Rising gold costs have led to elevated curiosity amongst prospects: Titan CEO

Rising gold costs have led to a rise in curiosity amongst prospects for the yellow steel, mentioned Ajoy Chawla, CEO- Jewelry Division of Titan Firm Restricted that sells gold and jewelry below the model Tanishq

“Within the first quarter, i.e. from April-June 2024, the gold costs have jumped 20 p.c in comparison with the identical interval final 12 months. Within the quick time period, the client might really feel a bit frightened. However as the costs are rising, the curiosity of consumers in gold is rising concurrently. We’re seeing lots of people occupied with gold, as they’re seeing the returns it’s giving,” Chawla advised media individuals in Ahmedabad, Saturday.

“Within the final 5 years, gold costs have greater than doubled. If the final 10 years is taken into consideration, the CAGR of gold has been round 12 p.c. That is nearly as good as fairness. So the curiosity in gold has gone up,” he defined.

When requested if the quantum of gold bought by Tanishq has diminished due to the skyrocketing costs, Chawla mentioned.

“Once we look from a gross sales perspective, we have a look at volumes as consumers, i.e. the variety of prospects… For us quantity is consumers. We solely measure what number of consumers we bought, what’s the purchaser development we noticed, what number of new or outdated consumers got here…Volumes do get affected in grammage. However it’s not our look out.”

  • Additionally learn: We are able to maximise the chance with our completely different manufacturers, says Tanishq CEO Ajoy Chawla



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