“We see a robust trajectory. The FE sequence, we’ve re-energised the flagship with the entry flagship S23 FE Collection. We see shoppers upgrading into the S and the foldables from the FE Collection as a result of they’re seeing the Galaxy synthetic intelligence (AI) ecosystem obtainable to a sure degree within the S23 so the UI expertise can also be transferring up. We’re seeing a robust upgradation there,” Raju Pullan, Vice President and Head of MX Enterprise, Samsung India, advised businessline.
In accordance with Counterpoint Analysis, Samsung’s market share fell right down to 17.5 per cent in January-March quarter this 12 months on quantity sensible, after Xiaomi which had a market share of 18.8 per cent. Vivo was the primary participant with a market share 19.2 per cent through the quarter.
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Nonetheless, worth sensible, Samsung led the market with 25 per cent share, pushed by its main place within the ₹20,000 plus section. It was attributed due to stronger mixture of newly launched Galaxy S24 sequence because of its options equivalent to GenAI, Counterpoint had mentioned. Apple and Vivo adopted with 19 per cent and 18 per cent respectively by way of the worth.
Samsung that launched foldable merchandise final week additionally mentioned that it engaged on quite a lot of expertise for the shoppers by way of its Galaxy AI, and therefore expects to get higher market share additionally from the second half of this 12 months.
The corporate has a market share of round 80 per cent within the foldable units proper now, and because it launches new merchandise, it expects to proceed with the management place, Pullan mentioned. It launched the brand new Flip Z6 that begins at ₹.1.10 lakh and Z Fold 6 that begins at ₹1.65 lakh. It had additionally launched the brand new Extremely watch beginning at ₹59,999.
“There’s quite a lot of work to be carried out. For instance, how can we attain AI to the patron, the usability (of foldables) to the patron…it’s one of many quickest rising classes for us within the premium section. Within the foldable section, despite competitors, our shares are round 80 per cent, and with these (new launches) path breaking foldables, we anticipate to consolidate our management place in India,” he mentioned.
He mentioned the corporate’s greatest funding can be to take the Galaxy AI nearer to shoppers by getting them to expertise the use instances for which it’s investing in grasp courses throughout the highest retail shops within the nation and the Samsung unique shops the place shoppers can go for the Z Flip 6 and Z Fold 6 expertise.
“We’ve seen that buyers who are usually within the foldables type issue, they’re so used to the comfort of the productiveness…now it’s all about productiveness and AI,” Pullan mentioned.
In accordance with analysts, the foldable smartphone market has round 1.50 lakh models, offered within the first half of this calendar 12 months (January-June).
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