Apple topped Samsung in 2023 smartphone shipments, in accordance information supplier Worldwide Knowledge Company, dethroning Samsung for the primary time since 2010 as demand for premium gadgets – a phase Apple dominates – outpaces market development.
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Samsung to embed Google’s generative AI tech Gemini Nano in S24 smartphone collection
In response, Samsung is providing numerous synthetic intelligence capabilities in its premium Galaxy S24 fashions as a part of its technique to draw patrons.
The brand new telephones could have two-way voice translation in real-time of a stay cellphone name carried out in two completely different languages, which the corporate stated the Galaxy S24 collection is the primary ever smartphone to supply.
Drew Blackard, vp of product administration, unveils Samsung’s latest Galaxy S24 smartphones providing AI capabilities on the Galaxy Unpacked occasion in San Jose, California, U.S. January 17, 2024.
| Photograph Credit score: REUTERS
Accessible in 13 completely different languages, the on-device AI perform is obtainable by way of Samsung’s personal generative AI coaching.
It additionally presents a “circle-to-search” perform through which circling any a part of a picture on display screen searches it in Google. Different options embody AI translation and altering the tone of messages to informal, formal, enterprise or social media.
There are additionally AI summaries and translation of voice recordings, “generative modifying” of photographs that fill in non-existent backgrounds, and a characteristic that turns real-time movies into slow-motion by filling in non-existent frames with AI.
On-device AI refers to generative AI capabilities which might be downloaded to every consumer’s gadget after being educated, which don’t want to hook up with the cloud.
Firms like Qualcomm and Samsung are touting on-device AI as safer for private info, because it doesn’t must ship information to the cloud to be used.
AI smartphones
An worker wipes a Samsung Electronics’ flagship smartphone Galaxy S24 throughout its unveiling ceremony in Seoul, South Korea, January 15, 2024. REUTERS/Kim Hong-Ji
| Photograph Credit score: REUTERS
Simply 5% of smartphones shipped in 2024 can be AI-capable, however this may develop to 45% in 2027, information supplier Canalys forecasts.
Within the long-term, “generative AI on gadgets is sure to have a big affect on the smartphone market, particularly when it comes to consumer expertise,” stated Jene Park, Senior Analyst at Counterpoint.
Nonetheless, this won’t “instantly have an effect on smartphone purchases”, Park added, because it takes time for generative AI capabilities to include extra and higher information to extend worth for shoppers.
The Galaxy S24 collection can be offered beginning Jan 31.
In america, the bottom Galaxy S24 can be priced from $799 and two higher-specification variations, the S24 Plus and S24 Extremely, from $999 and $1,299, respectively.
Samsung has saved the costs of the bottom mannequin and Plus on the identical degree as final yr’s. The value of the Extremely has been elevated by $100.
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