Samsung leads smartphone market with 18% share in 2023: CMR

Korean cell units maker Samsung led the Indian smartphone market with an 18 per cent share in 2023, market analysis agency CyberMedia Analysis stated in a report on Monday.

Within the December quarter, nevertheless, Chinese language firm Xiaomi had the best market share, the report stated.

Based on CyberMedia Analysis (CMR) estimates, the India smartphone market grew 19 per cent on a year-over-year (y-o-y) foundation and the share of 5G smartphone shipments elevated to 65 per cent with a 122 per cent progress.

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“Samsung maintained its management within the smartphone market with an 18 per cent market share, adopted by Vivo at 16 per cent in calendar 12 months 2023. Within the 5G smartphone phase additionally, Samsung topped the leaderboard with 23 per cent adopted by Vivo at 15 per cent and OnePlus at 13 per cent,” CMR’s India Cell Handset Market Evaluation Report stated.

Within the December quarter, the general cell market shipments recorded a progress of 29 per cent.

“Xiaomi (19 per cent), Samsung (18.9 per cent), and Vivo (16 per cent) captured the highest three spots within the smartphone leaderboard within the fourth quarter of 2023, adopted by Realme (12 per cent) and OPPO (8 per cent),” the report stated.

Shipments of premium smartphones — priced over ₹25,000 per unit — recorded a 71 per cent progress y-o-y.

“Apple captured a six per cent market share within the smartphone market within the fourth quarter of 2023 (calendar 12 months). The Apple iPhone 15 collection constituted greater than 50 per cent of its whole shipments,” the report stated.

CMR Trade Intelligence Group analyst Shipra Sinha stated 58 per cent of 5G smartphones had been shipped below the value-for-money phase within the value vary of ₹7,000-25,000 apiece, up from 47 per cent in December quarter in 2022.

“The over Rs 50,000 priced tremendous premium smartphone phase skilled a outstanding 65 per cent y-o-y progress. There was a noteworthy progress within the 4G function telephone market, primarily catalysed by Jio,” Sinha stated.

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The function telephone market recorded a 52 per cent y-o-y progress, primarily pushed by 4G function telephone fashions, whereas shipments of older 2G telephones declined 12 per cent.

“Jio dominated the function telephone market with a 38 per cent share, adopted by Itel Cell (23 per cent) and Lava (15 per cent),” the report stated.

POCO, Xiaomi’s sub-brand, shipments grew 148 per cent in smartphone shipments. Vivo’s 5G smartphone shipments recorded a 300 per cent bounce on a y-o-y foundation.

CMR estimates India’s smartphone market to develop 7-8 per cent in 2024, pushed by a powerful demand for 5G smartphones.

“5G smartphone shipments are anticipated to surge by over 40 per cent. 4G function telephones are anticipated to develop by over 10 per cent in 2024,” the report stated.



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