Samsung to embed Google’s generative AI tech Gemini Nano in S24 smartphone collection

S24 collection will use in-built Gemini Nano and entry to Gemini Professional and Imagen 2 text-to-image tech by means of the cloud.

January 17 Samsung will deploy Google’s generative synthetic intelligence expertise in its Galaxy S24 collection smartphones that had been unveiled on Wednesday, the businesses mentioned.

Beneath the multi-year deal, the South Korean agency’s flagship S24 collection will use in-built Gemini Nano, Google’s most-efficient large-language mannequin, and get entry to Gemini Professional and Imagen 2 text-to-image tech by means of the cloud.

Google is locked in a race with Microsoft to embed GenAI in on a regular basis functions and gadgets together with smartphones, private computer systems and productiveness software program, as the businesses search new avenues to monetize the instruments.

The market share of GenAI smartphones is more likely to double in 2024 from 4% in 2023, market analysis agency Counterpoint Analysis mentioned final month.

The Google deal will make Samsung one of many first corporations to check Gemini Extremely, the search engine large’s most succesful and largest large-language mannequin.

Prospects can begin utilizing AI-powered summarization and classification options on Samsung’s native functions reminiscent of Notes, Voice Recorder and the keyboard.

The Imagen mannequin will even assist customers carry out advanced photograph modifying duties within the Gallery software of the S24 smartphones, which go on sale round end-January.

Samsung within the fourth quarter of 2023 misplaced market share to Apple and Chinese language smartphone makers Xiaomi and Transsion, with world shipments falling to 53 million models from almost 60 million a 12 months earlier, based on analytics agency Worldwide Knowledge Company.