Sunpure enters blended spices market with rasam, puliyogare, sambhar powders

Sunpure, an edible oil model, is foraying into the blended spices class with three merchandise: rasam powder, puliyogare, and sambhar powder. With the branded spice market valued at ₹25,000 crore, Sunpure anticipates this class will contribute roughly ₹10 to ₹12 crore in income for the fiscal yr 2025.

“The choice to launch the brand new class of blended spices was pushed by robust client demand. Within the coming months, we might be introducing extra merchandise on this class and past,” mentioned Sridhar Vaidyanathan, Chief Working Officer (COO), MK Agrotech.

Earlier this yr, MK Agrotech, Sunpure’s Karnataka-based dad or mum organisation, launched its branded spices market by including purple chilli powder, turmeric powder, and coriander powder to its portfolio. The corporate plans to develop its product portfolio additional to incorporate grains, pulses, dry fruit, and different meals merchandise shortly.  

In FY25, the corporate registered 15 per cent development and expanded its presence throughout Karnataka, Maharashtra, Kerala, Andhra Pradesh, Telangana, Goa and Tamil Nadu.