Influencer Marketing Strategies

Within the age of influencer advertising, are superstar endorsements nonetheless related ?

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On this episode of the State of Financial system Podcast, Chitra Narayanan, Shiv Shivakumar, working companion at Creation Worldwide, and Naresh Gupta, co-founder and managing companion of Bang within the center, a full-service impartial inventive company, talk about the usage of celebrities in promoting. Regardless of the dangers concerned, corresponding to overexposure and lack of … Read more

Social media and influencer advertising in 2024: What’s sizzling and what’s not 

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  On this episode of the State of the Economic system Podcast, Chitra Narayanan talks about the sphere of social media advertising with Shiv Shivakumar, working associate at Creation Worldwide, and Vikas Chawla, co-founder of Social Beat. The friends share their insights on the trajectory of social media advertising, particularly within the wake of Google’s pledge to section out third-party cookies … Read more