Viacom18 doubles down on OTT play

Viacom18 doubles down on its OTT play whilst it’s set to merge with Disney Star quickly. Viacom18,  on Friday introduced vital additions to its expertise management group, to scale up its OTT platform JioCinema.  Viacom18 has on boarded three executives with in depth expertise within the tech trade. Bharath Ram joins because the Chief Product … Read more

JioCinema launches ₹29 plan for advert free viewing

In a bid to disrupt the premium streaming class, JioCinema has launched subscription plans beginning at ₹29 a month to permit viewers an advertisement-free expertise. As of now, Jio Cinema was exhibiting advertisements to all its customers, together with paying subscribers who migrated from Voot. Rival streaming platforms corresponding to Netflix and Amazon don’t present … Read more

Murdoch accomplice helps Mukesh Ambani construct a media empire

On a breezy April night some 45,000 Indian Premier League cricket followers are packed into Wankhede Stadium to observe the hometown Mumbai Indians battle the Rajasthan Royals. Elsewhere within the metropolis, a whole lot of workers of Viacom18 Media Pvt. are on totally different mission, transmitting the match in 12 languages and 20 digicam angles … Read more

IPL 2024: JioCinema Ropes in 18 Sponsors & 250 Advertisers

For the upcoming 2024 season of the Indian Premier League, JioCinema has roped in 18 sponsors and 250 advertisers. JioCinema is the digital streaming associate for the upcoming season.  Fantasy sports activities platform, Dream11 is the copresenting sponsor, whereas Tata Motors, PayZapp by HDFC Financial institution, SBI, Cred, AMFI, Upstox, Charged by Thumbs Up, Britannia, … Read more