marketing

Meta: Shopper manufacturers have to particularly make advert property for short-form movies

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As platforms like Meta are set to command a lion’s share in promoting income, a report by Nielsen launched on Tuesday discovered that shopper manufacturers promoting on Meta command a considerably larger return on investments compared to conventional media channels. Additionally learn: Meta’s forecast for lower-than-estimated gross sales sparks concern in tech world In accordance … Read more

SDBL appoints Anand Agrawal as Chief Advertising and marketing Officer

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Som Distilleries & Breweries Ltd (SDBL) has appointed Anand Agrawal as Chief Advertising and marketing Officer. Agrawal has over 20 years of expertise in model administration, commerce advertising and marketing, operations, and enterprise improvement. He was earlier with Hindustan Unilever Ltd, United Spirits Ltd (Diageo), and Pernod Ricard India Pvt Ltd. In his new position, … Read more

What’s the economics behind marathons? 

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The Tata Mumbai Marathon, a pioneering occasion in India’s distance working panorama, has witnessed important development and transformation since its inception. Anil Singh, Founder and Managing Director, Procam Worldwide, and Vivek Singh, Joint Managing Director, Procam Worldwide, share insights into the marathon’s evolution on this businessline podcast hosted by Anjana PV. The expansion of marathons … Read more