rural markets

FMCG gamers see subdued home progress in This fall

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Quick-moving shopper items (FMCG) gamers are anticipating subdued progress within the home marketplace for the quarter that ended on March 31, 2024. The sector through the quarter noticed value cuts by FMCG corporations resulting in an uptick in demand in rural markets. “Demand traits remained sluggish through the quarter. Rural progress picked up fuelled by … Read more

To spice up consumption in rural markets, FMCG gamers want to supply the appropriate worth: BCG’s Namit Puri

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In an interplay with businessline, Namit Puri, Managing Director and Senior Companion, BCG India dived into numerous facets of India’s consumption story, at a time when the FMCG business is dealing with sluggish quantity development in rural markets. He identified that it’s essential for FMCG gamers to supply the appropriate worth to shoppers to spice up … Read more