From cricket to cooking: TrendLoud boosts superstar abilities on-line

Brief-form movies of lower than 5 minutes, like YouTube Shorts, Instagram Reels and TikTok, are in the present day very fashionable throughout age teams, particularly kids. Celebrities vie with one another to get extra eyeballs on these platforms. Serving to them to turn into extra fashionable within the quick kind is the Chennai-based TrendLoud, a … Read more

Packaged meals firms might shift to extra transparency, more healthy meals choices

Organised packaged meals gamers are feeling the warmth on their well being claims, product formulations and vitamin ranges on the again of issues raised by public well being advocates, social media influencers and customers in latest occasions. Consultants mentioned that is prone to push organised gamers to make a extra pronounced shift in direction of … Read more

I&B Ministry asks social media influencers to chorus from selling offshore betting, playing platforms

Data & Broadcasting Ministry on Thursday cautioned all endorsers and influencers on social media to chorus from selling or promoting, together with surrogate ads, of offshore on-line betting and playing platforms. The Ministry in a press release mentioned that such ads can have important monetary and socio-economic implications on shoppers, significantly the youth. Additionally learn:Client … Read more

Within the age of influencer advertising, are superstar endorsements nonetheless related ?

On this episode of the State of Financial system Podcast, Chitra Narayanan, Shiv Shivakumar, working companion at Creation Worldwide, and Naresh Gupta, co-founder and managing companion of Bang within the center, a full-service impartial inventive company, talk about the usage of celebrities in promoting. Regardless of the dangers concerned, corresponding to overexposure and lack of … Read more