FMCG progress at 6.6% in December quarter; Rural outpaces city quantity progress for first time in 5 years: NIQ
The FMCG business noticed rural consumption outpace city consumption within the March quarter (Q1, FY24) after practically 5 quarters. As per estimates launched by NIQ (NielsenIQ), quantity progress of the business in rural markets was pegged at 7.6 per cent over yr in the past, whereas city quantity progress stood at 5.7 per cent. Within … Read more