Tariff hike prices Vodafone Thought its subscribers

Vodafone Thought is caught between tariff hikes and subscriber loss because the telecom operator indicated that it’s shedding subscribers to BSNL after it raised its tariffs in July. Following the footsteps its larger rivals, Vodafone Thought raised its tariffs by 10 – 24 per cent throughout all plans. However it seems that a considerable portion of subscribers have migrated to BSNL, which stays the one operator that has not elevated its tariffs.

Akshaya Moondra, Chief Government Officer at Vodafone Thought, famous through the investor name for Q1FY25 that whereas a portion of subscribers have migrated to BSNL after the tariff elevate, quality-conscious prospects are prone to return within the subsequent few months. Moondra added that the operator has begun investing in 4G capital expenditure in essential geographies, hoping to extend the inhabitants protection of the community by 60 million and information capability of the community by 15 per cent., following which, he additional stated, Vi could have a complete of two.1 – 2.2 lakh 4G websites. 

• Additionally learn: Vodafone Thought shares dip amid Q1 loss report

Nonetheless, noting the muted influence of the tariff hike, Moonda stated that solely 2/third of the tariff enhance is prone to undergo as subscribers give up the community in seek for higher plans. Analysts indicated that Vodafone Thought’s Common Income Per Consumer, or ARPU will enhance by 12 per cent after the hike, beneath the market expectation of 15 per cent.

At this level, Vi stays the one operator which has known as out the influence of the tariff enhance on its subscriber base. 

In July 2024, proper after the elections the Huge 3 telecom operators – Reliance Jio, Bharti Airtel and Vodafone Thought – had raised tariffs throughout plans supplied by the operators. Costs of telecom plans elevated between 10 and 24 per cent throughout all plans available in the market. This elevate got here almost two years after trade specialists indicated that it was desperately wanted, particularly as telcos invested in 5G capex up to now few years.

Public sector unit BSNL now stays the one operator which has not elevated its tariffs. On the flip facet, the operator struggles to determine its indigenous 4G community which continues to stay in a limbo. 

Vodafone Thought has narrowed its losses to ₹6,432 crore for the primary quarter that ended June 2025, in contrast with ₹7,675 crore reported within the previous March 2024 quarter and ₹7,840 crore within the final yr quarter.

Income from operations within the reporting interval declined marginally year-on-year by 1.38% to ₹10,508 crore as in opposition to ₹10, 655 crore income reported in a year-ago interval.