Because the Indian authorities is reported to be investigating into the Telegram app and its founder faces authorized bother in France, information sourced by businessline from market intelligence agency Sensor Tower present that each downloads and day by day lively consumer base of Telegram have stagnated in India.
Recent installs
By way of recent installs, Telegram has clocked 60 million downloads in India by means of 2024(YTD). Whereas that is similar to 2023’s full yr downloads at 81 million, in 2022 the app had 92 million downloads, and this was at 108 million in 2021. Equally, Telegram’s common DAU (Day by day Energetic Consumer) base in India for is down 2 per cent to this point this yr, is up 9 per cent in comparison with common DAUs of 2021, Sensor Tower information confirmed. The app has additionally not climbed the rating charts throughout app shops and is caught on the third spot in Apple retailer and at fifth spot in Google’s Play retailer within the communication and social networks class of apps.
Nevertheless, trade information present India remains to be the most important marketplace for Telegram by consumer base and is adopted by Russia, Indonesia and the US. However, WhatsApp overtakes Telegram in month-to-month consumer base by a big margin.
Analysts word that Telegram, which acquired a giant increase in 2021 as a privateness coverage change by WhatsApp led to a brief consumer churn, has not capitalised on the momentum in India. Alternatively, WhatsApp has undertaken aggressive advertising and marketing in final one yr and likewise launched Telegram-like options, they add.
Children’ wants
The founding father of a digital advertising and marketing agency mentioned Telegram initially was suited to kids’ must be a part of communities, however WhatsApp’s current launches of Channels and Communities possibility tapped into that want. Telegram has additionally been most popular for its ease of use throughout a number of gadgets however WhatsApp’s community results is difficult to beat, the particular person added.
Telegram’s help to sharing large-size information is driving its key use circumstances in India. The usage of Telegram is common amongst college students for sharing examination preparation supplies, itemizing of offers on e-commerce platforms, and likewise sharing massive media information together with full size motion pictures. Entrepreneurs leverage the bots characteristic of the app for advertising and marketing.
Nevertheless, these options has additionally aided the platform’s brush with nefarious actions, cyber-security specialists word.
“With dimension of content material moderation groups at a fraction of what it’s in WhatsApp and different platforms, Telegram has managed to draw cyber criminals to its platform,” Rahul Tyagi, co-founder, Protected Safety, mentioned. “IP theft can also be one in all its largest issues whereby massive media information reminiscent of academic supplies, books, and even full motion pictures can be found on Telegram teams,” he added. Telegram additionally ranks low on content material moderation and turnaround instances in consumer stories of abuse, he provides.
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