The Worldwide Girls’s Day brandwagon – Is ‘day advertising and marketing’ an efficient technique? 

Come March and ladies are celebrated, felicitated and pampered by manufacturers. Entrepreneurs put out campaigns galore paying tributes to ladies customers, providing reductions and incentives. How efficient are these Worldwide Girls’s Day advertising and marketing campaigns? In the meantime, whereas ladies’s day will get a variety of noise and visibility, entrepreneurs have additionally taken to celebrating different days in an enormous approach too – be it Father’s Day, Valentine’s Day, Physician’s day, Earth Day and so forth. Is “Day Advertising and marketing” a lazy method? Does it actually convert into gross sales? Does it align with a model’s goal? Can manufacturers really take possession of a day and construct a story round it? 

Shiv Shivakumar, Working Associate, Introduction Worldwide and Jermina Menon, Founding father of Knowetic and a seasoned retail advertising and marketing skilled share their takes on these and extra in dialog with Chitra Narayanan, Editorial Marketing consultant, Businessline. Additionally they share some fascinating model trivia – tune in for some historical past on ladies’s day advertising and marketing and be taught which was one of many first manufacturers in India to undertake the day.

Host: Chitra Narayanan, Producer: Amitha Rajkumar

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Concerning the State of the Financial system podcast 

India’s economic system has been hailed as a shiny spot amid the overall gloom that appears to have enveloped the remainder of the world. However a number of sectors proceed to stutter whilst others appear set to fireside on all cylinders. That can assist you make sense of the bundle of contradictions that the nation is, businessline brings you podcasts with consultants starting from finance and advertising and marketing to expertise and start-ups