The brand new retailer, in keeping with the corporate’s assertion, is part of the model’s growth technique, which focuses on brick-and-mortar, omni-channel, e-commerce, and general model advertising and marketing.
In response to the corporate, U.S. Polo India ranks because the third-largest licensee of the model globally, following North America and Europe, that are the principal markets. Final yr, the corporate inaugurated 56 new shops throughout India, attaining internet gross sales of ₹1,800 crores.
- Additionally learn: Indo Rely acquires US-based Wamsutta dwelling vogue model for $10.25 million
The U.S. Polo retailer at Indiranagar features a assortment of USPA Mainline, USPA Sport, Denim & Co., Womenswear, Footwear, Kidswear, Equipment and Innerwear. Polo shirts, jeans, shirts, chinos, and t-shirts. That is the second model retailer in India to take the brand new SS ‘24 womenswear assortment dwell in-store, which was beforehand obtainable solely on-line.
“Bangalore has been a fast-growing marketplace for USPA over the previous few years, making it the proper option to open extra shops. Indiranagar is among the busiest neighbourhoods within the metropolis. We’re working to cater to the ever-evolving vogue preferences of Indian shoppers, that are on par with their international counterparts,” mentioned Amitabh Suri, CEO, U.S. Polo Assn. India.
The model’s retail presence in India now contains over 400 model shops and greater than 2000 shop-in-shop retailers throughout 200 cities nationwide.
(Reported by BL intern Meghna Barik)
#U.S #Polo #Affiliation #launches #retailer #Bengaluru