UST acquires Strativity Group, strengthens presence in Australian market

Digital transformation options firm UST has acquired Strativity Group, an Australian boutique technique consultancy specialising in customer-centric transformations. Strativity delivers buyer expertise technique, design, innovation, change administration, and working fashions to create aggressive benefit and tangible worth creation, a UST spokesperson stated.

UST believes it is going to be effectively positioned to assist shoppers navigate the complexities of the ever-evolving enterprise panorama to fulfill expectations and drive tangible enterprise outcomes. Brad Meehan, Managing Director, Strativity, stated the corporate is worked up to affix the UST household. “We intend to proceed elevating the bar as we mix buyer technique, analysis, and design advisory with area and technical experience to speed up our shoppers’ aggressive and experiential edge,” he stated. 

• Additionally learn: UST acquires Australian course of transformation firm Leonardo

Strativity workforce to guide

Kumaran CR, Managing Director, UST Australia, stated the acquisition will assist mix buyer technique, expertise design, and organisational change with conventional strengths in enterprise structure, product engineering, Gen AI & knowledge companies, course of transformation, cybersecurity, and SaaS implementation to ship higher worth to shoppers. Strativity’s workforce will lead the client expertise technique design resolution providing for UST within the Australia and New Zealand (ANZ) area. 

Earlier this yr, UST had acquired Leonardo, supplier of enterprise course of enchancment, automation, and integration companies within the ANZ area, the spokesperson stated. Strategic acquisitions are a key pillar of its development technique. Acquisition of Strativity marks a major step in its dedication to providing shoppers end-to-end customer-centric digital transformation options.