VIP Industries distances itself from controversial video; shares commerce flat 

VIP Industries Restricted, a number one baggage producer, issued an announcement dissociating itself from a viral WhatsApp video that purports to be an commercial of the corporate. The corporate rejected the video, stating it accommodates false and divisive content material associated to “Love Jihad.”

The shares of VIP Industries Restricted had been buying and selling at ₹498.35, up by ₹1.60 or 0.32 per cent, on the NSE at 12.25 pm.

This occurs to be the second such social media controversy dogging the corporate inside a 12 months. VIP Industries has filed a police criticism in Mumbai and escalated the matter to town’s cyber cell. It has additionally contacted WhatsApp Inc’s grievance officer to dam the video’s circulation.

The bags maker pressured that it doesn’t create or endorse content material selling social discord or non secular intolerance. It mentioned its authorized group is working to establish these chargeable for creating and spreading the faux commercial.

The corporate urged the general public to report the video to authoritiesand chorus from sharing it additional.