oing ‘inexperienced’, changing into ‘sustainable’, and having a ‘zero carbon footprint’ are company buzz phrases as of late. Nonetheless, for a lot of large firms, these phrases are used as a advertising gimmick as an alternative of a pledge for sustainability. That is known as greenwashing. Regulators the world over are taking discover. In India, the Promoting Requirements Council of India has come out with draft tips for environmental claims in promoting. It’s looking for public opinions on the proposed guidelines till December 31.
Within the newest episode of EnergOnomics podcast, Richa Mishra talks to Harish Bijoor, Model & Enterprise technique specialist, and Neha Kumar, Head of South Asia Programmes, Local weather Bonds Initiative, about greenwashing.
#inexperienced #advertising #technique